Application: Outdoor Lifestyle

Most of us love walking and hiking the outdoors and believe we're healthier when we "go outside and play". Well it turns out it's true!

A national study released by the Outdoor Industry Foundation (OIF) in 2006, found that Americans who participate in at least one outdoor activity on a regular basis, reap mental and physical health benefits. Confirming what many in the industry had known for years, Exploring the Active Lifestyle provided conclusive evidence that outdoor activities greatly enrich lives by reducing stress levels and connecting people with family and friends. The researchers also found that people were more likely to be active throughout their lives if they start outdoor activities at a young age.

From a footwear perspective, all this activity translates into 29.4 million participants needing hiking shoes or boots, 3.4 million doing overnight backpacking trips and 20.1 million camping trips. Another 18.4 million participants are wandering around lake and riverbanks trying to catch `the big one'!

Much of this outdoor activity takes place in slippery environments; forests, trails, high alpine settings and areas of snow and ice coverage. Kickspike Traction Technology will be as at home here, as it is on the golf course where it was born. The surfaces change, the principles don't. Outdoor enthusiasts will be equipped for whatever they encounter with Kickpike's instant traction embedded in their footwear. A tap of the button on the heel and the next steps they take are safe and self-assured.

Kickspike looks forward to helping outdoor enthusiasts worldwide by going Mom one better; "Go outside and play - safely".